Building Confidence in the COVID-19 Vaccine

Friday, December 18, 2020 7:00 AM | Sydney Maras (Administrator)

This week, hundreds of providers across the state received their first doses of the new Pfizer-BioNTech COVID-19 vaccine. With thousands of additional doses now arriving weekly and the Moderna vaccine candidate likely receiving FDA approval within days, attention is now increasingly turning to those who have expressed reluctance to receiving the new vaccines. Recent national polling shows a steady increase in the number of individuals willing to receive a COVID-19 vaccine, but vaccine hesitancy both among general public and some provider groups remains at alarming levels. More must be done to ensure Iowans feel confident receiving a vaccine when it becomes available to them. This week, IMS is rolling out a new campaign intended to help build confidence in the new vaccines.

Physicians on the Frontlines

These efforts begin with you! IMS is compiling photos of Iowa physicians who are stepping up to receive their COVID-19 vaccines. These photos will be shared on social media and on the Physicians on the Frontlines website to spotlight local physicians who trust the safety and efficacy of the new vaccines. By showcasing physicians who patients know and trust, we can help to dispel myths about the vaccine and concerns that the development process was rushed. Please snap a quick photo as you receive your COVID-19 vaccination and submit it to IMS. We’ll make sure to share your photos statewide and showcase your leadership in helping to bring an end to the pandemic.

COVID-19 Vaccine Resources

With so much information about the new COVID-19 vaccines being released on a near-daily basis, it can be difficult for patients to know where to turn for answers. We know that local physicians are the best sourced of trusted information for their patients. To help equip physicians for these conversations, IMS has partnered with a number of stakeholder organizations under the auspices of the Iowa Immunizes Coalition. Together, our organizations are committed to producing accessible patient resources and consistent statewide messaging to help build confidence in the new COVID-19 vaccines and pandemic response efforts. The first piece in these efforts is a COVID-19 Vaccine One Pager which outlines the vaccine development process and the multiple layers of oversight intended to ensure every vaccine is safe and effective. Practices are encouraged to share this one pager with their patients to help answer questions about these new vaccines. Additional pieces are currently in development. If you have an idea for a patient resource that could help, please contact Sydney Maras with IMS.

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